How do you give a killer pitch?

Alright, I know I don’t have that much experience in life. I am only twenty years old, but that does not mean that I don’t have experience pitching. I have participated in numerous hackathons with a close to 100% win rate and pitched multiple business ideas in front of successful entrepreneurs. Trust me I know what I am talking about.
Pitching is one of those things that you either love or hate but I believe I can turn you into a pitch master with just a couple of tips.

Picture by Headway (https://unsplash.com/@headwayio)

Your deck

Possibly the most important part of your pitch if you aren’t that confident when speaking in front of a group of people is your pitch deck. A set of slides which you can use to make sure that you stay on track and don’t forget to say the most important parts.
Be warned though because a pitch deck can be a distraction as much as it is a blessing. When it comes to pitch decks there are a few key factors that need to be perfect.

  • Don’t use too much text, 7 words per slide is the perfect amount.
  • Don’t use too many animations.
  • Make sure you are in the spotlight and not your pitch deck.

Not sure how to make your pitch deck? Check out some of the tools below, which are ranged from easy to more difficult.

Your body language

Before we get to the content of your pitch, you should know that half of our communication is non-verbal. This means that your audience gets half of your message from how you act.
Be excited and make sure you are confident. Being confident in front of an audience is a difficult task for some people but I have some tips to keep your cool when you have to pitch!

Picture by Elijah Hiett (https://unsplash.com/@elijahdhiett)
  • Practice your breathing, every person has a breathing rhythm that they are comfortable with. Mine is 3-second inhale, 2-second hold, 3-second exhale. When sticking to your rhythm and counting with it in your head, you will distract yourself and will calm down.
  • Don’t speak too fast, make sure people can understand what you are saying.
  • Know what you want to say but keep it silky smooth. Nobody likes a rehearsed and boring presentation.

Your final blow

If you want to give a pitch that sticks with the audience, you need to make sure that you have a good introduction and an even better ending.
Make sure you keep their attention from the first until the last second. Start your pitch with numbers because usually, they can give a pretty good shock.
Some examples:

  • 99% of deaths on our roads in the last year, were caused by human error.
  • Did you know that 86% of deaths caused by cancer could be prevented if we can find them in their first stage?

After you take them along for the ride through your story, you need to make sure that you end on a strong note. A slogan or catchphrase is a good way to conclude your presentation.

  • With Tesla, we can prevent 99% of deaths on our roads and we want to bring you along in our journey.
  • At Company, we are determined to revolutionize the way we spot and treat cancer and we hope you are too.

Be prepared for questions

Always ask if your audience has any questions and make sure you are prepared for the most common ones. If you aren’t really sure what questions may be asked, you can always give your pitch to a friend and ask them what parts were not clear or what questions they have.
If you can smoothly answer questions it will seem that you are genuinely an expert in the topic of your pitch. Credibility is the most important part when you are giving a pitch so make sure you know what you are talking about!

Picture by Levi Hernandez (https://unsplash.com/@adielevihrz)

Have an entrepreneurial day 🖤

Hi there! My name is Dries and I am a Full-Stack TypeScript Engineer!

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store